Using the internet to build your business, it works equally well for an online or offline business and is a great way to increase your exposure to get more customers. And one of the best resources available on the internet is small business articles. When you write an article and submit it to an article directory or a blog, you are vastly increasing the exposure of your business.
To get the maximum exposure there are a few things you're going to need to do. For one thing, you'll want to make sure that your article is optimized with keywords. And not just any keywords either, you have to focus only on those keywords that have fairly high monthly searches and low competition. It's definitely a balancing act. If you target keywords that have a lot of searches they will most likely have too much competition and will be virtually impossible for you to get a good ranking for.
If you focus on keywords that don't have enough searches it won't get you very much traffic for your efforts. Everyone has their own opinion of what a 'good number of searches' and 'low competition' really means. I've always used the guideline of at least 1,500 searches a month and less than 20,000 in competition and it's worked very well.
Find your own guidelines and determine what works best for your niche.
Now that you've got a list of 10-20 keywords for your niche, it's time to write several articles for each keyword. If you have 10 keywords you can write 3-5 articles for each keyword. This will give you a lot of great exposure online. Make sure each article is slightly unique from the last.
Now, you will submit those articles to article directories online so they can be published. Don't worry about the 'published' part. As long as your article is written in accordance with their rules it will be published.
One thing to remember, most article directories won't let you do any direct 'selling' in your article. You will need to provide useful information but the selling needs to be done in the resource box at the end of the article. This is where you can put a link to your website that people can click on and be taken to your site.
One of the greatest resources today for publishing online is Medium.com. Medium allows you to access a world of readers that you might never have had access to. A couple of things you need to make sure that you do when you publish on Medium.com is to sign up for the Medium Partner Plan, this allows your articles to be introduced to new members joining the site.
You also want to publish your articles first on your own website first and then upload the article to Medium through the Import function. That will connect it back to your website.
If you need to get some ideas for articles, let me introduce you to the concept of Private Label Rights. Private Label Rights articles are written by writers that are not great marketers. There are many websites that provide these articles. All you need to do is purchase them and then rewrite the articles with your own stories. This will help you from staring at a blank computer screen.
This method can work very well for most any type of business. The internet is an amazing resource for business owners and it would be just plain silly to not take full advantage of all it has to offer. Even if you can't stand the idea of writing you can take full advantage of small business articles. You can always hire someone to do your writing for you. You can find many good writers who would be willing to write your articles for you for only a few dollars each.
Jeff Kikel is the CEO/Founder of T-Werx Coworking and the Founder of Profit Producers an Education firm focused on helping entrepreneurs and small business owners build profitable businesses. Jeff is also the host of the Profit Nation Podcast (https://apple.co/2HQbRyb) and Entrepreneur Essentials on YouTube (http://bit.ly/JKEntrepreneurEssentials)